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What makes us different
We've sat in the founder's chair. That's who's running your account.
Before daylyte, we ran agencies as executives. We did the platform work, hired the experts, trained the teams, and managed hundreds of client accounts. daylyte is built on that operating depth.
We stay selective on purpose
We take on a limited number of accounts at a time. The short roster is the strategy: it buys the hours to think deeply about your business, well beyond the day-to-day execution.
One retainer, every platform
One flat retainer covers the whole platform mix, so budget moves wherever the data says with no new fee attached. The fee grows only when your spend does, and when an account needs a smaller budget, we'll recommend the cut ourselves.
Senior talent, start to finish
The strategist on your first call is the strategist on your account. Same person, same context, the whole way through.
AI-forward, strategist-focused
We build with Claude, Gemini, ChatGPT, and tools like Ryze to handle research and reporting at speed, so the humans on your account spend their time on strategy.
We lift the rug with you
We don't hide behind reports. If something's off, you hear it from us before you see it in any dashboard, and if it's working, we'll tell you to keep pushing. You'll always get it straight.
The daylyte framework
Traffic. Conversions. Signal.
The loop we run with every paid client, and the reason your account gets more efficient over time instead of more expensive.
Traffic
It starts with the right audience. We put your budget in front of the people actually likely to buy, across Google, Microsoft, LinkedIn, and Meta, not just whoever is cheapest to reach.
Conversions
The best traffic in the world won't convert without the right offer and landing experience. So we optimize the pages, forms, and funnels that turn those clicks into customers.
Signal
This is where most agencies stop. We feed lead quality and real revenue back to the ad platforms, so they learn who your best customers are and go find more of them. Every cycle, the account gets more efficient.
Then it compounds: better signal means better traffic, which means better conversions, on repeat.
What we do
Paid is the engine. We don't stop there.
PPC, CRO, and business strategy are the core loop. SEO and web development round out the system when your growth needs them.
Paid Media Management
Paid across every channel that moves your numbers, run around the traffic-to-signal loop.
Google Ads (Search, Display, Shopping, YouTube) · Microsoft, LinkedIn & Meta Ads · Paid media strategy and budget planning · Campaign architecture and build · Audience targeting and segmentation · Ad copy and creative direction · Bid management and optimization · Attribution and conversion tracking · Performance reporting tied to business goals
Conversion Rate Optimization (CRO)
Traffic only matters if it converts. We optimize the pages, offers, and funnels that turn clicks into customers.
Landing page strategy and design · A/B and multivariate testing · Onsite conversion audits · User experience analysis · Heatmapping and session recording · Funnel analysis and friction identification · Test prioritization frameworks · Ongoing optimization roadmaps · Revenue and conversion reporting
Business Partnership & Strategy
We connect your CRM and real revenue back to the platforms, and act as a genuine growth partner well beyond the channels we run.
CRM and offline conversion strategy · Monthly business-focused call (separate from reporting) · Pipeline and lead quality reviews · Audience and buyer behavior deep dives · Competitive landscape conversations · Proactive opportunity identification beyond your managed channels
Search Engine Optimization (SEO)
Compounding organic growth across Google and the AI answers your buyers read.
Answer engine optimization (AEO) for ChatGPT, Perplexity, and AI Overviews · Technical SEO and site architecture audits · Topic, intent, and keyword research · Content strategy consulting · Digital PR and authority building · AI visibility and ranking reporting
Web Development
Day-to-day website updates handled by the team running your marketing, on a package of hours.
CMS content and image updates · Banners and promotions · Landing page updates · Small fixes and site care · Complex builds with our technical team
Follow the money
See exactly where your growth is leaking.
Every engagement starts with a real audit, not a sales pitch. We screenshare your account and walk you through exactly where budget is leaking, campaign by campaign.
Acme Co · 472-901-3358 Live audit Who we help
We do our best work with B2B, ecommerce, and local services companies.
Honest fit
We're upfront about fit.
We do our best work with the right people. If we're a poor fit, we'd rather tell you upfront than waste your time on a sales call.
We work best with
- B2B software and service businesses, ecommerce, and local services companies doing $2M to $100M in revenue
- Teams that treat marketing as a real growth lever
- Leaders who trust the process and the data
- Founders and marketing teams who want a real partner
- Companies that are growing, with room to invest in it
Probably not a fit if
- You need a miracle in 30 days
- You're not ready to invest at least $5K/month
- You want tasks executed without strategic pushback
- You don't have a clear offer, funnel, or sales follow-up process
- You’re in crisis mode and need marketing to save the business immediately
Good questions
Questions you're probably thinking right now.
How long until I see results?
Honestly? It depends on what you're measuring. PPC optimization shows movement in weeks. CRO usually needs 60–90 days to collect enough data to make confident decisions. We'll set expectations on the first call, and we won't overpromise.
What's the minimum commitment?
3-month minimum on PPC + CRO engagements. Real results need time. Channel optimization compounds. Short commitments keep the pressure where it belongs, on us, to keep delivering. If we both think it makes sense to keep going after 3 months, we keep going.
How often will we talk, and what does reporting look like?
You get a dedicated senior strategist, reporting tied to your real business numbers, and a monthly business call that's separate from the reporting. When something changes, you hear it from us first.
What if it's not working?
We'll tell you. We'll show you the data. We'll either fix it together or end the engagement professionally. No surprises, no hiding behind reports.
Do I own my ad accounts and data?
Always. You own your ad accounts, your data, your landing pages, all of it. We work inside your accounts, never ours. If we ever part ways, everything stays with you. Nothing gets held hostage.
How is the percentage on ad spend calculated?
Media spend only. That excludes tools, landing page costs, and platform fees. It's all in the contract.
Let's see if we're a fit.
30-minute call. We'll learn about your business. You'll learn about us. No pitch deck. No pressure.
Or email us at hello@daylytemarketing.com