Paid Media
Strategic ad management across Google, Microsoft, Meta, LinkedIn, and the channels that move your numbers. Tested, refined, and tuned every week to compound performance over time.
Learn more →Led by senior marketers who have managed paid acquisition, CRO, and growth strategy across SaaS, services, ecommerce, and local services.
- $100M+
- in ad spend managed
- 30+
- years in performance marketing
- 500+
- funnels audited
- 2,000+
- experiments launched
Where you are
You've built something real. Your marketing should match it.
You've got the product, the team, and real revenue. But growth has started to feel harder than it should.
- CAC climbing
- Conversion gone flat
- Landing pages stale
- Reports with no answers
You want a partner who treats your growth targets like their own and has the operating discipline to prove it.
What we do
Paid acquisition and conversion. Plus everything that makes them work.
PPC and CRO are the core, the two levers that turn marketing spend into pipeline and revenue. SEO, email, and web development support the same goal when the growth system needs them.
Conversion Rate Optimization
We audit the funnel, find the highest-friction pages, form testable hypotheses, and run experiments against the conversion points that affect pipeline and revenue.
Learn more →SEO
Organic growth that compounds, run alongside your paid strategy to strengthen every other channel.
Learn more →Lifecycle and retention campaigns that turn signups into customers, and customers into advocates.
Learn more →Web Development
Custom landing pages and conversion-optimized builds, delivered as one-time projects with clear timelines.
Learn more →Who we help
Three solutions. One philosophy.
We do our best work for growth-stage companies. Pick the path that fits.
For B2B Companies
Paid media and CRO built around your CAC, LTV, and pipeline. We work with B2B companies ready to scale, from SaaS and services to fintech and MSPs.
See how we build B2B pipeline →For Ecommerce
Profitable ROAS, conversion lifts, and on-site testing that compounds. We work with DTC and ecommerce brands doing $1M–$100M in revenue.
See how we work with Ecommerce →For Local Services
LSAs, Google Ads, and CRO built around cost per qualified lead, booked appointments, and closeable pipeline. We work with local and service businesses that are ready to scale.
See how we work with Local Services →How we work
Three things you'll notice in the first 90 days.
01
AI-forward, human-led
We put modern AI to work on the research, testing, and heavy lifting, so our senior people spend their time on strategy and on you. Faster execution, sharper decisions, and more attention where it counts.
02
Data over opinions
Experience shapes the hypotheses, data decides what scales. Every call is backed by account data, user research, and real experiments, so it holds up under scrutiny.
03
Senior strategists, always
A senior strategist who's scaled businesses like yours leads your account, with the founders close to every big decision. You work directly with the people doing the work, and partners who push back when we disagree.
Working together
From first call to real growth.
A clear path, senior people, and every step measured in revenue.
- 01
Book a call
We start by listening. This first call is about your goals and your business, not a pitch. We're not trying to solve it on the spot. We're trying to understand you.
- 02
Follow the Money
We dig into your accounts, funnel, and data to find exactly where your growth is, and where revenue is quietly leaking out.
- 03
The plan
We come back with a focused plan built on what we found: the highest-leverage moves, a clear timeline, and the revenue number you can hold us to.
- 04
Kickoff
We start immediately. We kick off and get to work building, testing, and reporting. Then the fun part: growing your business.
Honest fit
We're upfront about fit.
We do our best work with the right people. If we're a poor fit, we'd rather tell you upfront than waste your time on a sales call.
We work best with
- B2B software and service businesses, ecommerce, and local services companies doing $2M to $100M in revenue
- Teams that treat marketing as a real growth lever
- Leaders who trust the process and the data
- Founders and marketing teams who want a real partner
- Companies that are growing, with room to invest in it
Probably not a fit if
- You need a miracle in 30 days
- You're not ready to invest at least $5K/month
- You want tasks executed without strategic pushback
- You don't have a clear offer, funnel, or sales follow-up process
- You’re in crisis mode and need marketing to save the business immediately
Why we give 1% to CHOC.
Every year, 1% of our profits go to CHOC (Children's Hospital of Orange County). As parents, we've spent nights in those rooms. We know what those doctors and nurses do.
We do this work so we can keep doing that.
Good questions
Questions you're probably thinking right now.
How long until I see results?
Honestly? It depends on what you're measuring. PPC optimization shows movement in weeks. CRO usually needs 60–90 days to collect enough data to make confident decisions. We'll set expectations on the first call, and we won't overpromise.
What's the minimum commitment?
3-month minimum on PPC + CRO engagements. Real results need time. Channel optimization compounds. Short commitments keep the pressure where it belongs, on us, to keep delivering. If we both think it makes sense to keep going after 3 months, we keep going.
What if it's not working?
We'll tell you. We'll show you the data. We'll either fix it together or end the engagement professionally. No surprises, no hiding behind reports.
Who actually does the work?
Senior strategists run your accounts, with the founders staying close to every engagement. For SEO and web dev, we work with a small group of trusted, long-term contractors. Either way, we manage the strategy, quality, and delivery, and you'll never be passed off to someone we don't trust.
How is the percentage on ad spend calculated?
Media spend only. That excludes tools, landing page costs, and platform fees. It's all in the contract.
Let's see if we're a fit.
30-minute call. We'll learn about your business. You'll learn about us. No pitch deck. No pressure.
Or email us at hello@daylytemarketing.com